Mumzworld

                                              

An entrepreneur Mona Attaya has launched a new online business Mumzworld.com last June, after experiencing a shortage of qualified help for the new parents in terms of quality products and lack of a one-stop destination, where parents can find all the products they need. The concept of Mumzworld.com is that parents can search for products online, compare prices and arrange for delivery of products ranging from diapers to toys to strollers.

The idea of delivering the products to the doorstep, in my opinion, was brilliant, as busy parents do not have much time for shopping, especially if one product they need is sold in one shop and another somewhere else. The hassle of shopping with a newborn can be very stressful as well. Moreover, as e-commerce is not fully supplying products for mother or parent target market; there is a niche in the market that Mona Attaya has perceived.

Though the idea was simple and demand high, Attaya admits that the start was not easy. Reaching out for distributors, convincing them to sell their products through Mumzworld.com and relying on them without keeping the track record, all provided a valuable experience for Mona Attaya. As a result, within six weeks there were 25000 products offered on the web-site, and today it offers 40000. The team of Mumzworld.com has grown from just four people to twenty and has plans to expand further.

Mumzworld.com is good evidence that often a new idea strikes during a process of solving a problem. As a new mother, Mona Attaya found that a market lacks of  one-stop shopping destination for quality products and used the opportunity to fulfill that gap in the market by creating Mumzworld.com

 The story of launching Mumzworld.com and Mona Attaya’s experience can be very educative for a young entrepreneur, as, by studying how Attaya created an online business, they can be prepared for the challenges and avoid making mistakes that Attaya did.

 

 

References:

“Ruling Mumzworld” by Sara Hamdan, Global Citizen magazine, May/June 2012, Reach Media