"Steve Jobs and the seven rules of success" article

“Steve Jobs and the seven rules of success” (Carmine Gallo, October 2011) article discussion

Steve Jobs, an entrepreneur and inventor, the person who had revolutionized the world of personal computers. Apple’s products such as the iPod, iPad and iPhone are now dictating the evolution of current technology. Innovative technologies which Jobs and Wozniak (co-founder of Apple Computers) were credited for, have transformed the known-before computer industry by creating smaller, more advanced and user-friendly devices.

According to Gallo (October, 2011) there are seven major factors that led Steve Jobs to a success and that any entrepreneurs-to-be can adopt:

1.      Do what you love. Undoubtedly, do what you love and you won’t have a single day of working, but, instead, a full-time of joyful hobby. Moreover, it is a well-known fact that a person who does what he/she loves would gain greater success compared to a person who does job for the purpose of collecting his salary.

2.      Put a dent in the universe. In other words, have a big perspective on what you do and that may lead you to become legendary.

3.      Have diversified skills, you never know when you may need those abilities. As an example, Jobs  took calligraphy classes that didn't have any practical use in his life -- until he built the Macintosh’.

4.      Concentrate on few good ideas, rather than spread million ideas that will occupy all your time and concentration. Also, one extraordinary product is better than ten average ones.

5.      Create a product or service that would enrich your customer’s life. Whether it’s an innovative customer’s service concept or super-efficient delivery service, or maybe an in-store experience that was never implied by any stores before, whatever it is, it should be unique; it should build an emotional connection with the brand and create loyalty.

6.      Be a good communicator.  It is critical in the business world to be able to deliver message in an easy, understandable by many way and to be interpreted properly. As misunderstanding will lead to loss of opportunities. Being clearly understood is especially important in the modern globalized business arena with many cultures, languages and customs.

7.      Sell dreams, not products. Once you help your customers reach their dreams and ambitions, it is the moment that you win those customers forever.

All in all, Steve Jobs had strongly influenced a life of a modern citizen. He had received many honors and recognitions. He was legendary innovative genius. Indeed, “gone too soon”.

 

 

 

 

References:

Carmine Gallo, “Steve Jobs and the seven rules of success”, October 2011, www.entrepreneur.com/article/220515